Vision and slogan created together by employees
Our vision was established based on the principles of empathy, participation,
and consensus through company-wide workshops and employee surveys.
- Vision
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Our technology advances, connected with new wave
We will lead a new wave of revolution with differentiated material technologies for future mobility
and green energy industries.
- Slogan
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Be Greener, Be Lighter, Be More
To become greener, lighter, and much greater
Vision Philosophy
Our vision indicates new connections with future industries through our technologies.
Vision
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- Our technology advances
- Differentiated material technologies for future mobility
and green energy industries
-
- Connected
- Connected with future industries
Connected with partners
Connected with upstream/downstream businesses
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- New wave
- New growth engine to prepare for the future era
Providing sustainable life for the next generation
Dynamic and flexible thinking
Meaning of the slogan
Our slogan conveys our bold challenge and will for a sustainable future.
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- Be Greener
- We shape sustainable tomorrow
for future generations
through eco-friendly materials
technology.
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- Be Lighter
- We provide new value
for the future mobility era
through lightweight technology.
-
- Be More
- We shape a better tomorrow
through next-generation materials technology.
Mid- to long-term strategic direction for the future
Our slogan conveys our business strategies for the future.
Strategy
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- Be Greener
- Become global top player in solar materials
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- Be Lighter
- Become leader in the electric vehicles (EV) market with
superior competitiveness on cost and technology
-
- Be More
- Entering new businesses based on
differentiated/advanced R&D